Released on: December 10, 2007, 7:14 am

Press Release Author: Maria Fernanda Rodriguez

Industry: Consumer Services

Press Release Summary: Gearing up for the holidays, premier cosmetic surgery portal
connects consumers with professional teeth whitening services.

Press Release Body: Norwalk, CT, December 10, 2007 - NewImage.com, a premier online
cosmetic surgery and elective health destination for personal image enhancement, in
conjunction with BriteSmile's professional teeth whitening services, is enabling
consumers to achieve brighter and healthier looking smiles at half the regular price
during the holidays. In addition to cosmetic plastic surgery, hair restoration
services, and an online beauty center with more than 3,500 anti-aging and skincare
products, NewImage.com now provides more image enhancement solutions than ever
before for those who wish to feel and look their best during the holiday season, and
beyond.

Statistics reveal that Americans place a high value on their smile. According to a
study by the American Academy of Cosmetic Dentistry, 96% of adults believe an
attractive smile makes a person more appealing to members of the opposite sex.
However, over time, the natural aging process and lifestyle (smoking or drinking
coffee, tea, or wine) can stain your teeth. What to do then?

Those wanting faster and lasting results can now make a one-hour appointment with
BriteSmile dental professionals through NewImage.com, and take advantage of a 50%
off promotion when booking their appointment online and using the code 0711-TWRN.
The 50% off promotion is valid until December 31, 2007, and accessible through
NewImage.com's Cosmetic Dentistry section. Gift certificates for those wanting to
give the gift of a bright, healthy smile are also available at NewImage.com.

In addition to teeth-whitening services, NewImage.com also provides consumers with
the latest information and innovations regarding cosmetic dentistry. Articles like
"The Top 6 Reasons for Professional Teeth Whitening," "The Most Common Teeth
Whitening Myths," and "Dental Veneers for a Perfect Smile," are just some of the
educational resources available at NewImage.com's Cosmetic Dentistry Resource
Center. Medically reviewed information on tooth bonding, white fillings, dental
veneers, braces, and laser tooth whitening is also available at NewImage.com for
those considering or wanting to know more about these alternatives.

About NewImage.com
Founded in 2006, NewImage.com is a premier online cosmetic surgery and elective
health destination for personal image enhancement solutions and information to help
consumers make educated decisions about elective medical and dental procedures. With
reliable and accurate information on cosmetic plastic surgery, surgical hair
restoration, med spa therapies, cosmeceuticals, laser hair removal, and cosmetic
dentistry; access to a network of 160-plus board-certified surgeons nationwide; hair
restoration centers nationwide; flexible financing programs; and personal image
consulting assistance with surgical procedures; NewImage.com can be considered the
one-stop destination for cosmetic plastic surgery consultations and more.
NewImage.com is based out of Norwalk, Conn. For more information on NewImage.com,
please visit http://www.newimage.com.

About BSML, Inc.
BSML, Inc., formerly known as BriteSmile, Inc., markets the most advanced teeth
whitening technology available and manages 16 state-of-the-art BriteSmile
Professional Teeth Whitening Centers in Beverly Hills, Irvine, Palo Alto, Walnut
Creek, San Francisco and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; McLean,
VA; Atlanta, GA; New York, NY; Chicago and Schaumburg, IL. For additional
information, visit BSML\'s web site at http://www.britesmile.com.
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Web Site: http://www.newimage.com/cosmetic-dentistry/cosmetic-dentistry.aspx

Contact Details: Maria Fernanda Rodriguez
ePR Specialist
203-674-7001
pr@newimage.com